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Wendy's sales climb amid transformation push

Nov. 08, 2012 @ 11:44 PM

NEW YORK (AP) -- Wendy's push to remake itself as a higher-end hamburger chain is starting to pay off, with a key sales figure rising for the sixth straight quarter.

The company, based in Dublin, Ohio, is trying to pull away from the image of the typical fast-food chain and cast itself as a purveyor of higher-quality burgers and sides. The move reflects the growing popularity of chains such as Chipotle and Panera, which offer better quality food for slightly higher prices.

In the latest quarter, Wendy's said premium food offerings -- such as the Son of Baconator and the Asiago Ranch chicken sandwich -- helped lift revenue by 2.7 percent at restaurants open at least 15 months. That marks the sixth straight quarter that figure has climbed.