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Local woman creates environmental-friendly Web site

Apr. 19, 2008 @ 09:52 PM

Halcyon Moses has always loved the outdoors. She grew up hiking and camping. She's always been conscientious about litter.

But it wasn't until she became a mother that she started to really think about the environment. When she had children to think about, she started concentrating harder on bringing non-toxic products into her home and using more biodegradable and plant-derivative items.

The fact that cancer was rearing its head in her family circle, inexplicably, just fortified her will.

"It becomes a personal issue," said Moses, who has founded a Web site that sells all green products, www.GoGreenMartandMore.com. "I hope I'm making a difference for my children, and I feel everyone can benefit from being environmentally friendly."

GoGreenMartandMore.com, which she runs from her Pea Ridge home, features a variety of products -- chemical-free beauty products, organic baby clothes, all-natural cleaners, and even environment-friendly electronics and sporting goods. There's a list of 25 categories that includes everything from transportation and pet supplies to lawn and garden, footwear and accessories.

"The federal government doesn't mandate the regulation of chemicals that are going into products like shampoos," she said. "No one can tell you what those are doing to our bodies because it's not mandated. I'd rather err on the side of caution."

Though the site has been running for some months, it officially launches this week on Earth Day, Tuesday, April 22.

As the mother of a 4-year-old daughter and 3-year-old son, Moses doesn't recreate often on the Internet and said her goal was to make it easy to use so that busy folks, no matter how green-savvy they are, can get online and quickly find what they need. The site -- managed by Bulldog Creative -- links to Amazon.com. Moses gets a referral fee from Amazon for all products sold from her site.

GoGreenMartandMore.com will highlight a different product each week, as well as a "Green Giant," a corporation taking efforts to practice environmentally friendly methods. For example, McDonald's in Europe uses vegetable grease to power its diesel trucks, Moses said.

"We'll bring those to the forefront so that if people want to spend their money in places being environmentally friendly, they have a place to research," she said.

The Web site also divides information for those at different stages of going green.

"We have three stages for going green, so beginners don't feel overwhelmed and people who have been doing this for a while don't feel talked down to," Moses said.

The site succeeds at being user-friendly, said Jeanie Poindexter of Prichard, a friend of Moses who uses the site to become more environment conscious.

"I'm not an very astute Web browser, but I thought it was very easy to navigate," she said. "It was clear what you needed to do to get around. I liked the design. It's clean and simple in a good way that's befitting of the whole subject matter."

Going green in definitely the way of the future, Poindexter said.

"People are more aware of taking care of the environment. For our community, (this site) is a great start."

And while the idea of trying to decrease your carbon footprint can be an intimidating prospect, the site shows you how to do little things that help.

"I haven't done everything I can to decrease my footprint, but if you do little things here and there, it's not such a daunting task," Poindexter added.

And it's nice that there's someone like Moses to do all the research and make it easier for everybody else, Poindexter said.

Moses pointed to another Web site for those who want to learn more about going green: Worldviewofglobalwarming.org.

"I know there's a lot of skepticism about whether this is actually a concern or whether this is something that people don't have to worry about for another 100 years," she said. "The more they recognize it, the more they can do to make a difference."

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