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Travel Inc. relocating, new frozen yogurt shop to open on 4th Ave.

Jun. 29, 2011 @ 10:30 PM

HUNTINGTON -- Betty Given is moving her business, Travel Inc., from its spot at 907 4th Ave., and a new self-serve frozen yogurt shop will be taking its place.

Travel Inc. will soon be based out of Given's home office. As the only employee now at Travel Inc. and with most of the correspondence being done either through telephone, emails or mail, it just makes sense, she said.

"I rarely see most of my clients," she said. "There are some clients I have had for 30 years that I've never laid eyes on."

She's planning to start at her new location, at 235 11th Ave., on Aug. 1, and can still be reached at 304-523-6431 or at travelincwv.com. Travel Inc. has been open in downtown Huntington since 1948, and Given has worked there since 1979. She's been at her current spot for six years, after being across the street for 20 years and before that, inside the Arcade building.

After Travel Inc. moves out, Tropical Moon Frozen Yogurt will move in. Edwin Lake, who is retiring this summer from WSAZ as the operations manager, will be opening the shop, which he's modeling after similar shops he's seen in other parts of the country.

The yogurt shop will offer 10 flavors, mostly yogurt and some sorbet, along with a variety of toppings, healthy and otherwise, and customers can basically make their own sundae. The sundaes are then weighed to determine the price, said Lake, who has been at WSAZ 32 years and is married to Kim Sarka Lake of the shops MUG and PIA and Simply Whisk downtown.

He likes that no one touches the product but the customer, and that customers will have healthy options, such as fresh fruit, nuts and granola for their yogurt. It will be YoCream frozen yogurt and have live and active cultures, he said.

"We did a lot of research in finding the best product," he said, adding that he hopes it will give people another reason to come to 4th Avenue.

"The number of people I see downtown now is just amazing, and that number seems to grow," Lake said. "When they do things like the runs and the Thursday night concerts, those really entice people to want to come downtown. ... (Tropical Moon will be) a nice place to be able to go with all the activities going on. That's the reason we wanted to do something downtown. We think that's the perfect spot."

He hopes it will open in September.

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