GM makes over big pickups
DETROIT -- General Motors is giving its big pickups a makeover.
The company unveiled new versions of its top-selling Chevrolet Silverado and GMC Sierra on Thursday, aiming to get them to showrooms by late spring or early summer.
The timing is good. Truck sales are growing after a five-year slump. And the new pickups replace models that were last revamped in 2007. That means GM dealers are offering pickups that are dated compared with newer Fords and Rams -- and it is hurting sales.
GM says the 2014 trucks should put Chevy and GMC ahead of the competition in styling and performance. The trucks look a little more aggressive and aerodynamic. They will have quieter cabs, and updated steering, suspensions and brakes, GM says.
Gas mileage and pricing of the trucks were not released, although GM North American President Mark Reuss says customers will be surprised by the prices.
A 2013 base model Silverado costs about $24,600.