Barboursville's Curtain Concepts focuses on the 'wow' factor for homes
BARBOURSVILLE -- Teresa Tweel doesn't hang curtains -- she designs interior window fashion.
Teresa and Ron Tweel, owners of Curtain Concepts located in Perry Winkle Plaza off Merrick Creek Road in Barboursville, have spent the past 15 years entering homes all over West Virginia and beyond to create the "wow" factor.
"We sell intangible ideas and make them tangible," Teresa Tweel said. "We go into people's homes and design what is right for them. We create concepts the customer didn't even know they wanted, didn't even know to think about. Every home is different, and I love being able to design something people love."
Teresa Tweel grew up in Huntington and attended Huntington High School. She and Ron Tweel lived and worked in New York City for years until moving back to the Tri-State to be near family. Ron Tweel, though raised in Princeton, New Jersey, also has family in Huntington.
The couple says their combination of skills helps set them apart from many businesses. Ron Tweel mainly handles the books and numbers, while Teresa Tweel makes real the pictures of colors and fabrics in her mind.
Together, they have built a successful business that has lasted 15 years.
"I couldn't do it without him," Teresa Tweel said. "I was an accountant for years, and could do the finances, but my passion is working with people and designing. Ron taking that part over and staying on top of all the latest trends and supplies is something I couldn't live without."
Window treatments did not start off as Ron Tweel's passion. He said at first he was there to help, but didn't feel the fire his wife felt. Over the years however, he said he has entered the fold.
He said Teresa Tweel's passion not only made him a believer in quality interior window fashion, but also is the driving force in their success.
"It really is what makes us different," Ron Tweel said. "Teresa focuses on getting to know the clients, getting to know the spaces we work in. This isn't a place you just come in and buy ready-made curtains. You come here to have a custom design made just for you."
This approach does just what they want it to -- make people happy, Teresa Tweel said. She said there is nothing she loves more than when people gasp at seeing their new window treatments for the first time.
Curtain Concepts takes on commercial jobs, but its main focus is residential design. Teresa Tweel said their primary concern is quality. She said they work with a variety of high-end fabrics, trimmings, decorative hardware and modern window fashion products -- nothing but the best for their clients.
Consultations are by appointment. Those seeking to speak with Teresa and Ron Tweel can call Curtain Concepts at 304-733-5579.
Follow reporter Shane Arrington on Twitter @ArringtonHD.
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