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McDonald's says cheap eats lift sales

Jun. 11, 2013 @ 12:00 AM

NEW YORK -- Cheap eats and new menu items helped McDonald's boost a key sales figure in May, bouncing back from a decline the previous month.

The world's biggest hamburger chain said Monday that global sales rose 2.6 percent at restaurants open at least a year, helped by an extra Friday in the month. In the U.S., the figure rose 2.4 percent, as the Dollar Menu and its new chicken wraps and egg white breakfast sandwiches lifted results.

In Europe, the figure rose 2 percent, as declines in Germany and France were offset by strong results in the United Kingdom and Russia.

McDonald's Corp. based in Oak Brook, Ill., has been struggling to increase sales as it faces changing eating habits and weak growth in the broader restaurant industry. Late last year, the company reported a decline in the monthly sales figure for the first time in nearly a decade.

Specifically, the company is trying to attract customers by touting its Dollar Menu and other promotions, such as two Big Macs for the price of one. Some analysts say the strategy is bad for profit margins but the company says it's necessary to steal market share, given the weak growth in the broader restaurant industry.

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