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BUSINESS
Domino's profit more than doubles on recipes
ANN ARBOR, Mich. -- Revamped pizza and a frank advertising campaign helped Domino's Pizza Inc. more than double its fourth-quarter profit as curious customers tried out its new recipe, the delivery chain said Tuesday.
Executives have said that the chain decided to start overhauling its recipes more than 18 months ago after mounting criticism from focus groups and on social media sites. And it boldly admitted in a series of documentary-style spots that under its old receipe, customers complained its crust tasted like cardboard and its sauce was reminscent of ketchup.
The company began promoting its new pie, which has a new sauce and cheese combination and herb- and garlic-flavored crust, in December. That helped the company's profit climb to $23.6 million, or 41 cents per share, for the three months that ended Jan. 3.
Domino's earned $11 million, or 19 cents per share, a year earlier.
