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Greenbrier Classic offers chance to promote region

Jun. 20, 2013 @ 12:25 AM

CHARLESTON -- With tens of thousands of people set to attend the 2013 Greenbrier Classic in two weeks, Greenbrier Valley officials again are preparing to market their area to capitalize on the event.

Kara Dense, executive director of the Greenbrier County Convention and Visitors Bureau, said her staff and an army of volunteers will fan out during the weeklong PGA golf tournament to let attendees know the area has a lot more to offer than golf.

"That is our message: To get people out into the region by letting them know what there is and hopefully get them to spend an extra night and really make those cash registers ring throughout the county and region," Dense said.

While her organization is based in Greenbrier County, Dense said it functions more as a regional visitors bureau, promoting events not just in Greenbrier County, but also in Pocahontas, Monroe, Summers and Nicholas counties.

Up to 40,000 people attend the Greenbrier Classic on peak days, and even if many of them might come to town only for the day, officials want to make sure visitors go home knowing what they can come back and visit later in the year.

-- The Associated Press

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