Chipotle comes to Huntington
HUNTINGTON -- Chipotle Mexican Grill opened it's new location on 5th Avenue in downtown Huntington on Wednesday, March 26.
Fans of the "fast casual" Mexican chain were excited when it was first announced that one was coming to Huntington in August. This marks the first Chipotle location in the Mountain State, with a second one near the Huntington Mall scheduled to open later this year. The store was built from the ground up. Unlike most fast food chains all stores are company owned and operated.
Established by founder Steve Ellis in 1993, there are currently 1,595 Chipotle franchises spread out across the United States as well as Canada, Germany, France, and the UK. The chain prides itself on using fresh, locally grown sustainable produce as well as "responsibly raised" meat, according to a news release. The company keeps a close eye on the conditions that the animals are raised in, as well as that they are antibiotic and hormone free. The company is based in Denver.
"All of our restaurants are in locations where we can stand behind our commitment to use high-quality ingredients that are locally sourced whenever possible," said Danielle Winslow, a spokesperson for the company. "It is important to note that not all of our ingredients are locally sourced all of the time due to the limited growing season most of the country experiences. There also are some ingredients, such as lemons, limes and avocados, that only grow in certain climates and therefore cannot be grown locally in most of our markets. While local is a priority, we are always focused on serving our customers better, more sustainable ingredients.
"Our produce is sourced from local farms when seasonally available -- in fact, we served more than 15 million pounds of local produce nationwide in 2013," Winslow added. "We are the only national restaurant company making those kind of significant commitments to our customers because it's what we believe in."
Chipotle founder, chairman and co-CEO, Steve Ellis, said, in a news release, the concept is pretty basic.
"Our idea is simple: Food served fast doesn't have to be a typical 'fast-food' experience," he said. "Chipotle uses high-quality raw ingredients, classic cooking methods and a distinct interior design to create a unique dining experience fundamentally different than you would get with traditional fast food."
The restaurant uses a cafeteria-like format. Customers first order a burrito, tacos, a burrito bowl, or a salad before choosing the ingredients they want added. These include brown rice, cilantro-lime rice, black beans, brown beans, sautéed vegetables, fresh made guacamole, and a variety of grilled marinated meats. Unlike most fast-casual restaurants Chipotle also sells adult beverages.
To promote their foods and responsible message Chipotle has engaged in a fairly unique media campaign which includes "Farmed & Dangerous" a satirical TV show airing on Hulu, and mobile phone game called "The Scarecrow." Customers can also call-in their orders ahead using a smartphone app.
Chipotle Mexican Grill is located at 2151 5th Ave., in Huntington. It is open seven days a week from 11 a.m. to 10 p.m. Cash and all major credit/debit cards are accepted. For more information including carry-out orders, call 304-525-5646. For a menu, additional locations, and nutritional information, visit the website at www.chipotle.com.
Chipotle Mexican Grill
Type of food: Fast casual Mexican - burritos, tacos, salads and bowls
Address: 2151 5th Ave., Huntington
Phone number: 304-697-3644
Payments accepted: Cash and all major credit/debit cards
Hours: 11 a.m. to 10 p.m. everyday
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