The 411 on the 'Back to the Bottle' premiere

WHAT: A red carpet premiere of "Back to the Bottle," Marshall student Francesca E. Karle's documentary about alcohol addiction. Karle also made the 2005 documentary, "On the River's Edge." The in-depth look at homelessness in Huntington garnered national attention.

WHO WILL BENEFIT: All of the profits made from the event will go to the Cabell County Substance Abuse Prevention Partnership.

WHEN and WHERE: The premiere will be Thursday, April 17, at the Keith-Albee Performing Arts Center. The premiere will be part of the Appalachian Film Festival, which runs Thursday through Saturday, April 17 through 19.

FESTIVITIES: The activities for the premiere will begin as early as 5 p.m. when bleacher seating opens to the public in front of the Keith-Albee. Free refreshments, prizes and a live radio remote will be provided.

The red carpet opens to ticket holders at 6:15 p.m. at 10th Street and 4th Avenue. Fourth Avenue between 9th and 10th streets will be closed for the event.

The program at the Keith-Albee will begin at 7:45 p.m. Tim White of the Cabell County Youth Empowerment Program will lead off the evening followed by local and national recording artists whose songs are featured in the film. The theme song for the film, which Karle wrote, will be performed by Rick Ruggles of the Saturday Night Jamboree. Local artists Eddie Riffe and Tony Maynard of ETA will sing a featured song, and national recording artist George Huff of "American Idol" fame also will perform live.

"Back To The Bottle" will begin at approximately 9 p.m. The program will close at 9:45 p.m. after closing remarks by Gov. Joe Manchin or a representative and Anne McGee of the Cabell County Substance Abuse Prevention Partnership.

WHO WILL BE THERE: The red-carpet walk for celebrities will begin at 7:15 p.m. Among the celebrities scheduled to appear are Ashley McNeely of MTV's "A Shot At Love" and David Otunga of VH1's "I Love New York 2."

FOOD: Dinner will be provided at the Keith-Albee by Rocco's Ristorante, Sodexho at Marshall University, Pullman Plaza Hotel Catering, Brunetti's Bakery, Uno Chicago Grille, Bob Evans Restaurants, Heiners Bakery, Pepsi and Starbucks.

SPONSORS: Brickstreet Insurance, The Herald-Dispatch, Wal-Mart, 100-Kee FM, WTCR, Bulldog Creative Services, Trifecta Productions, Oasis Behavioral Health Services, St. Mary's Medical Center and Prestera Center are among the sponsors.

TICKETS: Tickets are $25 per person and may be purchased at the United Way on Madison Avenue, Midway Barber Shop on 1st Street and 4th Avenue and First Sentry Bank on 9th Avenue and 8th Street. To charge tickets by phone, call (304) 523-2764.