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Ohio to be hands-off in promoting health care law

Jul. 24, 2013 @ 02:07 PM

COLUMBUS, Ohio (AP) — Ohio officials are taking a hands-off approach when it comes to promoting the federal health care law.

Ohio’s insurance department says no marketing, advertising or outreach efforts are in the works by the state.

That will mean it’ll be left up to providers, health centers, and others to get the word out about the law to the more than 1.5 million uninsured Ohioans. Enrollment for new benefits begins in October.

Republican Gov. John Kasich has opted to let the federal government run the state’s new health insurance marketplace.

According to data compiled by The Associated Press, government spending in Ohio for outreach and advertising amounts to 53 cents per capita — much lower than other states more receptive to the law. Spending is $9.23 per capita in West Virginia.

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