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Cabell Huntington Hospital donates $50,000 to United Way

Jan. 31, 2014 @ 12:00 AM

HUNTINGTON -- After its best fundraising campaign since 2009, Cabell Huntington Hospital donated $50,000 Thursday afternoon to United Way of the River Cities.

Much of the success of the campaign was due to one-on-one discussions with the hospital's 2,300 employees, including members of Service Employees International Union 1199.

Along with urging employees to make their own pledges, the hospital also has hosted fundraisers such as selling popcorn at the main entrance, hosting 50-50 raffles, and raffles for a Valentine's-themed gift basket and "man cave"-themed gift basket with a TV, among other efforts.

Will Holland, director of Resource Development for United Way, thinks the hospital's effort to have one-on-one conversations with employees was most effective. It contributed to nearly a 13 percent increase in the hospital's contribution from last year, he said.

"Not everyone has heard the United Way story, and the more people who do hear it feel compelled to give," he said.

Cabell is one of United Way's Top 5 accounts, said Laura Gilliam, United Way's executive director.

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