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Transcript of "Jamie Oliver's Food Revolution" promo video

Jan. 12, 2010 @ 04:16 PM

Here’s a transcript of an ABC promotional video provided to Herald-Dispatch television blogger Angela Henderson.

Scenic shots

ANNOUNCER: “Welcome to beautiful Huntington, West Virginia, population 50,000. Home of Marshall University. And recently named….”

Shot of pizza, fried foods, etc.

“The unhealthiest city in America.”

Lots of shots of overweight people.

“In a place where nearly half of the adults are considered obese, and incidence of heart disease and diabetes lead the nation, one man will try to save 50,000 lives.”

Shot of Jamie walking into a school kitchen

JAMIE: “How you doing? I’m Jamie.”

ANNOUNCER: “Jamie Oliver, renowned British chef who transformed the British school food program.”

JAMIE: “Everyone can do better.”

Shots of Jamie’s family

ANNOUNCER: “...has left his family behind and come to our shores to take on the biggest mission of his life — to lead a food revolution.”

Shots of Jamie cooking

JAMIE: “I’m here to show America just a little effort can make a massive difference.”

Shot of Herald-Dispatch article

ANNOUNCER: “But in this town, the revolution will meet resistance.”

Shot of Jamie being interviewed on the air at a radio station


JAMIE: “The results came out that this town was the most unhealthy town in America. This is a government statistic, based on death.”

RADIO ANNOUNCER ROD WILLIS OF THE DAWG: “We don’t want to sit around and eat lettuce all day. I don’t think Jamie’s got anything that can change this town. He can try all he wants. I don’t think he’s got it.”

Interview with Jamie

JAMIE: “I thought there was only miserable bastards like that in England.”

Shots of Jamie visiting a school cafeteria

JAMIE: “How’s your pizza for breakfast?

KIDS: “Good.”

JAMIE: “In all of my years, I’ve never seen pizza given for breakfast.”

Shot of Jamie in a classroom, holding a bunch of tomatoes

JAMIE: “Who knows what this is?”

BOY: “Potatoes.”

JAMIE: “So you think these are potatoes?”

Boy nods.

JAMIE: “This is the future of America.”

Shot of Jamie, talking to Rhonda McCoy, food service director for Cabell County Schools

JAMIE: “Now are the fries counting as a veggie?”

RHONDA McCOY: “The fries count as a vegetable.”

Shot of Jamie in a school kitchen, holding up a dry piece of chicken to three cooks

SCHOOL COOK: “What’s wrong with that?”

JAMIE: “What’s wrong with that? What’s right with that? Would you eat that?”

COOK: “Yes. I think it’s good.”

JAMIE: “I’m talking about causing a big fuss and changing things. Change.”

COOK: (scoffs) “Yeah, OK.”

Interview with Jamie

JAMIE: (sobbing) “They don’t understand me because they don’t know why I’m here.”

ANNOUNCER: “He hopes to change Huntington’s health forever.”

JAMIE: “If you think that’s not important, then shame on you.”

Shot of a dump truck unloading a fatlike substance into a large trash receptacle in front of school kids

JAMIE: “This is the fat consumed by the entire school for one year.”

Shot of Jamie speaking to a crowd of adults

JAMIE: “This is the first generation of kids expected to live a shorter life than their parents. Will you support me?”

CROWD: “Yeah!”

Shot of cafeteria food

JAMIE: “I’m talking a seed of change. I’m talking about schools. I’m talking about fast food industry. I’m here to start a revolution. The biggest food revolution that this country’s ever seen.”

Shot of Jamie speaking to Rhonda McCoy, food service director for Cabell County Schools

JAMIE: “Am I living in a fantasy world?”

RHONDA McCOY: “We can let you try and see.”

Shot of Jamie, dressed in a green pea pod costume, running with school kids running behind him.

ANNOUNCER: “It’s Jamie Oliver’s Food Revolution.”

JAMIE: “Eat your vegetables!”