Ohio lottery locales get makeovers to boost sales
CLEVELAND (AP) — The Ohio Lottery, the reliable betting outlet in Ohio for decades, is pumping up its marketing in the face of a growing array of alternatives including four casinos and racetracks with slots-like betting.
Vice president Jeff Sinacori with Scientific Games, supplier of the lottery’s instant tickets, says the way to respond is with basic merchandising.
Scientific Games promotes SalesMaker, which Sinacori said has been adopted by lotteries in nine states and four countries.
Sales of Ohio Lottery standbys like instant tickets and the Pick 3 daily number game have dropped or flattened as customers have cut back or moved to the state’s new casinos and racinos.
Sinacori tells The Plain Dealer of Cleveland (bit.ly/14aq8ef) the campaign is “Marketing 101” for store owners who often display products haphazardly.