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WAMX 106.3-FM The Brew now spinning classic rock

Sep. 12, 2013 @ 12:00 AM

HUNTINGTON -- A long-running metal and modern radio rock station is now in the history books.

On Tuesday, Sept. 10, Clear Channel Media and Entertainment Huntington announced that WAMX, X.106.3-FM has been transformed from active rock (new and modern radio rock) into a classic rock station, 106.3-FM, The Brew.

The launch of 106.3 The Brew brings classic rock music programming to Huntington, including artists like The Rolling Stones, Pink Floyd, Led Zeppelin, Van Halen and more.

The loss of WAMX leaves the locally owned Kindred Communications station The Planet, 92.7 and 98.5-FM as the only modern rock station in the region.

Arbitron reported that WCMI-FM (The Planet) had a 4.2 share (12+) in the spring ratings compared to a 2.8 share for WAMX.

Jim Davis, regional program manager for Clear Channel Media and Entertainment West Virginia, said they're excited for a fresh change to a format that's always played well in the Tri-State.

"We are excited to welcome listeners to 106.3 The Brew," Davis said. "106.3 The Brew plays classic rock for you, and we hope you're ready for a lot of Brew."

Fans can listen to the new station online at 1063thebrew.com, as well as on iHeartRadio, Clear Channel's all-in-one digital radio service.

The station's on-air programming lineup includes: 6-10 a.m. "Rover's Morning Glory;" 10 a.m. - 3 p.m. Maria Milito; 3-7 p.m. J.D. Craiger; 7 p.m. - 12 a.m. Nikki Sixx; and 12 a.m. - 6 a.m. Doc Reno.

First hitting the airwaves in 1997 as the Tri-State's first active rock station, X-106.3-FM became known as the destination for new and modern rock music through the distinct voices of a slew of colorful DJs that included through the years Paul "Ozz" Oslund, Robin Wilds, Erik Raines, Brandon Woolum and Ryan Zipperian.

Its show "Loud and Local," started by Raines, who is now part-time at The Planet, was the "in" door for a slew of now nationally traveling acts such as Black Stone Cherry and Bobaflex.

WAMX, known locally as "The X," was also known for X-Fest -- its annual one-day metal fest -- which started in 1997 with six bands including Jimmy's Chicken Shack rocking the Ritter Park Amphitheater. That grew into an annual fest that packed as many as 10,000 fans down to Harris Riverfront Park. X-Fest was stopped after a 15-year run in 2012.

"Personally, I hate to see a legendary rock station bite the dust," said Mike Kirtner, who heads up Kindred Communications. "The larger corporations tend to do things based on curtailing expenses. Rock is alive and well in the area. One has to go no further than Rally on the River to witness the format's impact. Over 40,000 people attended rock concerts that were hosted by The Planet. We're here to stay."

Clear Channel Huntington owns and operates WTCR-FM; WAMX-FM; WBVB-FM; WKEE-FM; WTCR-FM; WVHU-AM; WTCR-AM, and operates three Aloha Trust Stations, WLRX -FM, WIRO-AM and WZZW-AM.

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