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Florists love Valentine's Day

Feb. 14, 2014 @ 06:50 AM

HUNTINGTON -- Whether their mediums are fruit or flowers, two arrangement shops in Huntington agree on one thing -- Valentine's Day brings some heat to February.

"It starts the day before, but Valentine's Day is definitely the busiest day of the year," Scott Archer, owner of Archer's Flowers on 10th Street, said.

"We will even get four or five orders the day after from guys who forgot to pick something up."

"This is our busiest time of year," Geneva George, owner of Edible Arrangements in Pullman Square, said.

"Things started picking up last week, but Monday was when things really got going."

Each shop normally operates two delivery vans throughout the year, but Archer and George both said they have to hire extra drivers and vehicles to handle the overflow of orders that comes with Valentine's Day.

According to 2013 statistics released by the Retail Advertising and Marketing Association, the average annual Valentine's Day spending is more than $13 billion, and nearly 200 million roses are produced for the holiday.

In keeping with the national statistics, Archer said his entire showroom is typically filled and emptied at least twice, with flowers and more going out in all directions on Valentine's Day.

The florist's coverage area extends from Huntington to Proctorville, Lavalette, Ona and everything in between, Archer said.

No matter how prepared, George said things will run slower on Valentine's Day than other days due to the sheer volume of product being delivered.

She said she is thankful to be blessed with patient and understanding customers.

"On an average day we do 20 orders a day, on Valentine's Day we do 520," George said. "Our goal is 600 this year, and when we set a goal we usually make it."

Bad weather can also slow things down as the delivery drivers work to get flowers, chocolates and more to their destinations.

Archer said when he woke up Thursday morning and saw the snow he kicked it into overdrive.

"Valentine's Day accounts for about 15 percent of my annual gross sales," Archer said. "So when I saw what we were dealing with, I got on the phone and got three four-wheel drives for tomorrow. Right now I'm still expecting 100 percent delivery."

Archer has been running the business started by his grandfather in 1920 for 42 years. He said no matter how long he has been in the business, he learns something new each year.

While George has not been at her business as long as Archer, she said she has had eight good years and looks forward to each new one.

Both shop owners say they are proud to be part of the Huntington community.

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