Be Alert. Just Drive. Save Lives.
HUNTINGTON -- Local students are taking a stand for distracted-driving prevention.
Cabell County students planned and starred in a 30-second commercial shoot on Thursday for their Be Alert. Just Drive. Save Lives. campaign.
The campaign focuses on youth empowerment and positive leadership skills while communicating the distracted-driving prevention message, according to a release from United Way of the River Cities. The campaign will allow students to develop awareness of opportunities for leadership and prevention in the community.
The students worked with the Cabell County Substance Abuse Prevention Partnership, Trifecta Productions, the City of Huntington and other partners to make their video storyboards a reality.
About 140 middle and high school students brainstormed distracted-driving project ideas at the Cabell County Teen Summit in March 2014. After the summit, CCSAPP staff, coalition members and students met to develop project ideas. The students created a call to action and other campaign-related materials.
The campaign will launch at the Huntington High vs. Cabell Midland football game on Sept. 19. The commercial spot will air on local television stations during the month of October, which is also National Substance Abuse Prevention Month.
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