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Vanity participating in denim recycling program

September 29, 2009 @ 12:00 AM

Fashion specialty retailer Vanity and Cotton Incorporated have teamed up for a nationwide denim drive to help rebuild communities adversely affected by hurricanes, tornadoes and other natural disasters, through a denim recycling program.

The Vanity retailer at the Ashland Town Center is participating in this denim drive, which goes on through Nov. 3.

It's called "Cotton. From Blue to Green." The goal of the drive is to collect 100,000 pairs of donated jeans from Vanity/eVanity customers, which will be recycled into environmentally friendly insulation to aid communities in need.

In return for giving their old denim a second life, customers will receive a 25 percent off a new pair of Vanity jeans purchased in store.