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HUNTINGTON — A senior discount program will be discontinued at most Kroger stores in West Virginia later this month, but the company announced it has lowered prices on thousands of items in its stores in the Mid-Atlantic Division.

“We will discontinue the discount program that applied only to seniors, effective May 23,” Kroger spokeswoman Allison McGee said in a prepared statement. “We will communicate directly to seniors through mailers and email messages.”

The senior program gave customers ages 59 and older a 5 percent discount on Tuesdays. Notice of the discontinued program is also being printed on receipts.

McGee said the only West Virginia stores to not be affected by the change are those in the Wheeling area, which are not a part of Kroger’s Mid-Atlantic Division like the rest of the state.

“Our goal is to provide all customers a better value by lowering prices throughout the stores,” she said. “They will benefit from the lower prices every day and from special offerings, including digital coupons. The outcome will be savings for all customers every day.”

McGee says Kroger has lowered prices on approximately 3,000 items in 107 stores in Virginia, West Virginia, east Tennessee, southern Ohio and eastern Kentucky.

“The lower prices are in effect in all Kroger stores in Virginia, all in West Virginia except the ones in the Wheeling area, and in Ashland, Kentucky, Belpre, Marietta and Proctorville, Ohio and in Kingsport and Johnson City, Tennessee,” she said.

McGee said this is the fifth consecutive year that Kroger has reduced prices on a large-scale basis.

“In the last four years, Kroger lowered prices on a total of 5,000 items,” McGee said. “This year we have reduced prices on 3,000 more items, so our customers now are paying less on 8,000 items than they were five years ago.”

McGee said prices have been lowered on meat, natural foods, grocery items and health and beauty aids throughout each store.

“Kroger customers will continue to see fuel rewards, digital coupons, weekly specials and loyalty mailers, tailored to their individual shopping habits,” she said.

Follow reporter Fred Pace at and via Twitter at @FredPaceHD.

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