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NEW YORK — Walmart and Target plan to begin offering deals and price matching offers earlier this year to keep up with Americans pressed by soaring inflation and looking for ways to ease the potential sting of holiday shopping.

For two years now, shoppers have started preparing for the holidays early but last year it was because the global supply chain had been scrambled as nations began to emerge from the pandemic. This year, experts believe it is a rapid rise in prices, also tied to pandemic stricken economies, that will drive Americans to shop early to avoid prices that they believe could rise even further and to spread out the spending as they pay more for gasoline, food, and just about everything else.

Copyright 2022 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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