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HUNTINGTON - A new, locally owned and operated women's fashion boutique has opened in downtown Huntington.

Kenzington Alley was created from a vision of the gardens of Great Britain, said its owner MacKenzie Morley.

"Elegance with pops of edge and flavor surprising your senses," she said. "European fashion is the same with classic roots, but audacious statements, and I wanted to bring this to the women of Huntington."

Morley said living abroad in the United Kingdom for several years set the ground work for her vision of Kenzington Alley in Huntington.

"My husband and I moved here two-and-a-half years ago from Scotland," she said.

Her husband, Bob, is a vice president at Special Metals in Huntington.

"Our twin boys, Nico and Sebastian, were born here two years ago," Morley said. "About six months ago I realized it takes a special breed of woman to stay at home full time, but for me I wanted to go back to work."

Morley said she wanted to try something different, and bringing labels from across the globe to Huntington was her dream.

"Every girl's dream is to have an amazing closet full of the latest fashions to share with other women, and I feel like I am fulfilling that with this new women's fashion boutique," she said.

From the inception of Kenzington Alley, Morley has been working with vendors to bring fashion forward trends from across the globe at an affordable price.

"The majority of our inventory, about 80 percent, comes from abroad and brings the best pieces from new designers and established labels," she said. "I want our customers to be able to shop locally and find exciting items that they won't find anywhere else."

Morley said she is very selective with the inventory and most items are in limited supply.

"When you find something you will be one of very few that has it," she said. "We have been able to keep our prices points as low as possible. Currently, our average price point is $61, so it's reasonable."

Products include women's clothing, handbags, jewelry, other accessories, shoes, skin care, bath and body products, as well as other beauty, home and gift items. Brands include Articles of Society, Butter Fly Twists, Lavish Alice, Manuka Lab, Nailberry, Roberto Durville of Paris and SOIA & KYO.

A ribbon-cutting ceremony was hosted by the Huntington Regional Chamber of Commerce on Nov. 7.

"What is wonderful about this new shop is that it is a local creation," Huntington Mayor Steve Williams said. "We lost a chain store, but having local business people willing to invest in our community is something we should all support."

The new boutique is getting rave reviews.

"I stopped in yesterday. The store is so cute. The merchandise is amazing, and the staff was incredibly friendly and helpful. I will definitely be back," Destiny DeLapa said in her review on Kenzington Alley's Facebook page.

Maddie Ebbert also reviewed Kenzington Alley and said, "The store was so clean and classy! Everything they sell is truly unique. The staff was very kind and helpful. I will definitely be visiting again!"

Morley said she has been overwhelmed by the support she has received since the boutique opened.

"Our neighbors have been fantastic, welcomed us to the neighborhood and we have had a great turnout thus far," she said.

Kenzington Alley is located at 903 Third Ave. in downtown Huntington in the former White House Black Market location.

"I know there was a lot of disappointment when White House Black Market closed their doors, but we have been blessed to get this retail space," Morley said. "They left us with an already established retail location. I hope we can provide something different for Huntington. We are very happy to be here, just in time for the holiday shopping season."

The boutique is open Monday through Saturday from 10 a.m. to 6 p.m. and closed on Sunday. Find them online at, which includes a blog, and you can also find them on Facebook and Instagram. For additional information, call the boutique at 681-888-5911.

Fred Pace is the business reporter for The Herald-Dispatch. Send your business news and photos to You can also call 304-526-2729. Follow him at and via Twitter at @FredPaceHD.


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