HUNTINGTON — If you're looking to "refuel" during a busy day, you might want to take a look at Fuel Counter, the newest restaurant to open in The Market in downtown Huntington. The small restaurant offers a variety of sandwiches, pizzas and salads all made to order. Customers also can make their own custom creations from a variety of fresh fruits, veggies and meats.

"The space became available to us around late November, and we broke ground in early December," Jennifer Jill, owner of Fuel Counter, said. "We had to design our 700-square-foot area. We built the walls, the counter and brought in all the equipment inside."

The restaurant opened May 15 with a soft-style opening, or a "more of an open-the-doors-and-see-what-happens," Jill said.

She found inspiration for the eatery in her own search for healthier fast food.

"I wanted food that was convenient that you knew was fresh and where everything was coming from," Jill said. "The majority of the menu is made up of 'build-your-own' options. I feel like there's demand for the option to craft meals your own way. There's a mixture of ingredients to accommodate everyone across the board from vegetarians, to vegans to people with special diet needs. If you want to eat healthier or if you want to indulge with bacon, cheese and steak you can eat whatever you want."

Jill said the most popular pizza is the "Hawaiian Five-O" featuring ham, bacon and pineapple. The "Oh Kale Yeah" salad is proving popular, and "The Italian" sandwich is a favorite.

Customers can build their own sandwich, pizza or salad for $7.75. Ingredients include meats such as bacon and chicken breast, veggies like banana peppers, corn or olives, and cheese such as fresh shredded mozzarella. There are also some pre-made "styles" such as the "Steakhouse" with sirloin steak, blue cheese crumbles, tomato, cucumber, onion, marinated artichoke and a cusabi finish. There's also "The Market" with fig, goat cheese, spinach, mushroom, balsamic glaze and garlic oil.

The Fuel Counter is located within The Market at 809 3rd Ave., Huntington. It is open from 11 a.m. to 8 p.m. seven days a week. Cash and all major credit cards are accepted. For carry-out orders or more information call 681-378-3155. You can also order ahead from "The Market" app on Itunes or Android. For specials you can follow Fuel Counter on Facebook at For company information and a full menu visit

If you go: Fuel Counter

TYPE: Sandwiches, pizza and salads

ADDRESS: The Market, 809 3rd Ave., Huntington.

HOURS: 11 a.m. to 8 p.m. seven days a week.

PHONE: 681-378-3155.

PAYMENTS ACCEPTED: Cash and all major credit cards.


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